PROWEIN
Prowein, at its 26th edition, is the most important German trade fair for wines and spirits and one of the most important worldwide. It is exclusively open to trade and over the recent years it has witnessed a steady growth of exhibitors and visitors. In 2019, it registered 61.500 visitors (1.500 more than the previous year) coming from 142 Countries (in 2018 they were 133) and over 6.900 exhibitors representing 64 nations. Italy was the most represented, followed by France, Germany, Overseas Countries, Austria, Spain and Portugal.
The tight relation between Italy and Germany has always been behind important trading. Wine, after beer, represents the most renowned alcoholic beverage in Germany, even if over the recent years the consumption of wine in Germany has shown new trends that accordingly affect imports. The wine is by now an essential element of the German social culture, insomuch that since 2001 the expenditure for this product has exceeded for the first time that for beer. According to the research of Wine Monitor Nomisma the market share of Italy in Germany is equal to 36%. Bottled still wines have decreased, over the last five years of 10% in volume, while there has been a growth in sales of Italian wine in Germany (+ 9,8%) in value. ISTAT figures of the Italian export of the first month of the year see an increase of +4% of export to Germany of Italian wines.
