VINITALY
interesting for the Italian market. In the 2019 edition it registered 125 thousand visitors coming from 145 nations. The accredited foreign buyers have grown up by 3% with 33 thousand presences.
Foreign operators in percentage growth compared to 2018 from the United States (+2%), Germany (+4%), United Kingdom (+9%), Canada (+18%) and Japan (+11%).
During the four days of the event, 4.600 exhibiting firms (130 more than last year) have taken part in the 53rd edition of Vinitaly, coming from 35 nations, on 100thousand square metres and 18thousand labels (+20%) they were proposed through the innovative tool of the Vinitaly Directory, the online business guide, in nine languages. The exposition in a neighbourhood is increasingly professional-oriented, while the off-show events are remarkably growing up for wine lovers in town. At Vinitaly and the City 80 thousand enthusiasts and wine lovers between Verona (70thousand) and the three historical villages of the province: Bardolino, Valeggio sul Mincio and Soave in total 10thousand presences)
The union of Enoteca Regionale [regional wine shop] Emilia Romagna has equally registered excellent results. Indeed, also the last edition it has seen the presence of a remarkable number of companies (over 200) some of which have taken part for the first time in Vinitaly. Over the last years, the goal to ensure a persistent research of contents targeted to tell our territory, an increasing inflow of visitors and an ongoing improvement and refinement of services available for our exhibitors has been pursued. In this way Enoteca Regionale Emilia Romagna has contributed to enhance the overall image of companies that took part in Vinitaly. Enoteca Regionale confirms an increasing attention to services dedicated to the companies: a general secretariat at the entrance of the pavilion able to provide the companies with an organizational support and the visitors with an information and reception service; a press office ready to host newsmen and provide them with any necessary information; an event room to host presentations, meetings with foreign operators, press conferences and guided themed tastings; a restaurant with all the wines of our region. In addition, over the recent years, the tasting area has registered a growth in terms of tasting requests: for the operator, who shall often meet the various demands proposed by the great fair Vinitaly, this service represents, indeed, a first moment of knowledge of the regional wines. In the last editions the Pavilion of Emilia-Romagna (also thanks to the investment of Enoteca Regionale in communication activities and actions encouraging the presence of foreign sales representatives) has seen a substantial growth in the presence of visitors.
